Then the rest fight over third place. At Christmas its amazing their pate and stuff is brilliant and the treat stuff is totally worth it. So Ive been living in the UK for more than 3 years now, and I keep seeing Brits on TV and sometimes in real life making fun of each other for shopping at Waitrose because its so posh. There's a lot of reverse snobbery in this thread. Lidl was the cheapest supermarket for February 2021, with our trolley of 19 items coming in at 19.13. This included a greater selection of branded items, such as Branston baked beans and Kleenex tissues, that aren't always available in the discounter supermarkets. The cheapest was Asda (Asda.com), continuing its streak (starting in January 2020) as the cheapest traditional supermarket. We also looked at a larger trolley of 59 items (the original 18 plus 41 more). . Grocery prices at Sainsburys, Morrisons and Tesco were similar, with just over 6 separating the three supermarkets. Asda (Asda.com) cost the least for our big trolley of groceries at 355.62, on average. Prepare for peak pothole season! There are a few things they do that I can't find at other supermarkets (specific cuts of meat, unusual wines) that I'd otherwise have to make a special trip for, The staff are mainly experienced and knowledgeable because it's generally pretty good to employees so they stick around, Also has a better drinks selection than normal supermarkets. If you have the cupboard space, bulk-buying can be really cost-effective. Click the links to see how customers rated Waitrose and Ocado in our latest supermarket survey. No, I think Waitrose is more posh - M&S is more or less ready meals and very expensive for what they are vegetables and fruit, now. At the other end of the scale, Waitrose was most expensive each month. . We look at a huge range of food and household essentials, but for our whole year analysis we only included things that we could get at least 100 days worth of data for at all eight supermarkets. Might Ocado - which recently dropped Waitrose lines for M&S - prove the kingmaker in this brutal and bloody fight?Sadly, we didnt find the answer in this punch-pulling programme - which offered the somewhat predictable conclusion that the decades-old rivalry looks set to rage on. Asda was the cheapest of the traditional supermarkets. Except Asda, if I'm feeling brave when school finishes and the kids roll in. We compared 49 popular groceries, including own-label and a small number of branded items. Aldi (Aldi.co.uk) was the cheapest overall for August with our shop costing 76.24 on average, beating rival discounter Lidl (Lidl.co.uk) by 1.66. Aldi (Aldi.co.uk) was the cheapest overall for September, with our shop costing 75.61 on average, beating rival discounter Lidl (Lidl.co.uk) by 1.84. 1. We use your sign-up to provide content in ways you've consented to and to improve our understanding of you. Asda, at 181.69, was the cheapest supermarket for September and pipped its next closest rival (Sainsbury's) by 7.50. I used to shop in Morrisons, but its become such low quality and its such a dingy and jaded shopping experience. When you click on a retailer link, we may earn affiliate commission, which helps fund our not-for-profit mission. Are investors underestimating the impact of rate rises? The switchover will prompt a battle for those high-spending and loyal shoppers who have enjoyed the Ocado and Waitrose partnership over the past 18 years. The 'Waitrose effect': when a property is worth significantly more due to its proximity to a store Two jaded British institutions going head to head, desperately competing for your approval. Clearly, heading to Waitrose is a fairly pleasant experience, as far as supermarket shopping goes, though it also took a hit on value for money, much like M&S. Indeed, one shopper said that while it was a "nice place to browse" it wasn't always easy to understand why it was more expensive. Waitrose was a huge 41.13 more expensive than Asda, coming in at 384.51 on average for the same trolley of goods. We compared prices across 186 grocery items and found that, on average, shoppers would have paid 291.67 at Asda 19.51 less than at its nearest rival Morrisons. If I wanted cheaper I could pay for a bus to a cheaper shop which would cancel out the savings, but am ok with my choices. Discover the cheapest supermarket in the UK, based on exclusive Which? Asda, at 271.03, was by far the cheapest of the traditional supermarkets. This trolley included a larger number of branded items, such as Andrex toilet paper and Cathedral City cheese. Get an online Waitrose voucher code Get 100 off your online shopping. Maybe it's just the way I shop but I really don't see much price difference between the two. Researchers shopped for a typical basket of nine convenience store staples comprising bread, milk, teabags, spaghetti, lasagne, Walkers Crisps, Coca-Cola, Ben & Jerry's ice cream and a bottle of Blossom Hill wine. Asda (Asda.com) cost the least with this trolley of groceries, continuing its streak, which started in January 2020, as the cheapest traditional supermarket. Lidl (Lidl.co.uk) was the cheapest supermarket in March 2022, with our basket of 21 groceries costing an average of 26.83. This newsletter delivers free money-related content, along with other information about Which? You can unsubscribe at any time. How do we work out which is the cheapest supermarket? Asda (Asda.com) was the cheapest supermarket for this trolley, continuing its streak (starting in January 2020) as the cheapest traditional supermarket. All three supermarkets tend to have a reputation as being pricey - and it's often the case that they're substantially more expensive than their rivals. Previous baskets were based on a comparison of branded products only, but we listened to feedback from Which? Asda, at 256.31, was by far the cheapest supermarket in our larger analysis it was 15.41 cheaper than its nearest rival Tesco. but it's just too expensive to be more than an occasional treat unfortunately! This means the trolley totals aren't comparable between months or years. We added those individual averages together to give an overall price for the trolley at each shop for 2020. According to a new report, Sainsbury's is top of the shops when it comes to being the cheapest. We do not write articles to promote products. I'm another Waitrose fan. The average cost of the 45 items on Which's shopping list was 68.69, around 60 per cent (26.02) more than a similar shop at Lidl. This website uses cookies. Granted, buying the same things from Tesco or Lidl would come out to cheaper than in Waitrose, but I dont think I understand why Waitrose has the reputation that it does. Waitrose was more than 38 pricier than Aldi, at 105.25 for the same or equivalent items. Asda, at 160.08, was the cheapest of the month charging 9 less than its nearest rival Sainsburys (169.40). At 135.07, Asda was the cheapest traditional supermarket of the month, charging 5.96 less than its nearest rival Sainsburys at 141.03. Own brand is all top quality and often better than the famous brands at fair prices. When Im making a nice dinner for the missus or an occasion, their fresh stuff is top quality. Waitrose is a high-class chain of stores in the United Kingdom and mainly deals in food products and grocery. The most recent Which? Not going full 'artisanal', but stuff like Jackson's Champion range. Most expensive was Waitrose, costing 20.57 more than Asda for the same or equivalent items. Ocado therefore may not be as expensive as you may think on everyday own brand items. We compared prices for a trolley of 85 items, including food, drink and household essentials. The same shop at Waitrose was 99.46 on average, meaning it was 25.23 more than Aldi. Not everything is more expensive in Waitrose so it's worth keeping an eye on prices. Aldi (Aldi.co.uk) was the cheapest overall for our shop consisting of 48 popular groceries, costing 81.63 on average and beating rival discounter Lidl (Lidl.co.uk) by 1.61. Analysts said a rise in online food shopping, plus Ocado's new tie up . for some of the least expensive supermarkets." M&S chief operating officer and food . As well as analysing prices each month, we do a whole-year look each January and, according to our analysis, Aldi was the cheapest supermarket in 2022. Meat and Fish, good quality and their chilled pasta (various) and plenty of choice of herbs and spices.Thats about it really, Like how they (9 times out of 10) give you the recipes first and then the change or something like that. For a bigger shop like this, grocery prices at Sainsbury's and Morrisons were similar, with just 1.50 separating them. Aldi ( Aldi.co.uk ) was the cheapest overall for our shop consisting of 45 popular groceries, costing 81.63 on average and beating rival discounter . Generally fresh food is much better quality and I can get cuts of meat that just aren't available anywhere else. Sometimes I'll get papayas reduced to below apple prices. investigation, Food recall: Tesco recalls Creamfields cheddar cheese as it may contain plastic. Waitrose has its royal connections, M&S has Percy Pigs. Something went wrong, please try again later. It was a staggering 41.25 cheaper than the most expensive supermarket, Waitrose. Asda, at 149.20, was easily the cheapest of the traditional supermarkets for this larger trolley. We also compared the cost of a larger trolley of 149 items (the original 48 plus 101 more). While price will often be an important consideration for many shoppers, other factors like location, convenience and even how pleasant a store is to shop in, all have a role to play in out supermarket habits. Taste comparison. Reddit and its partners use cookies and similar technologies to provide you with a better experience. Most expensive was Waitrose, costing 21.22 more than Asda for the same or equivalent items. We also compared a fuller trolley of 85 items, comprising the original 19, plus 66 more. Supermarkets have benefited from being able to remain open throughout the pandemic and have seen a surge in online orders over the past year. Our analysis included everything from Andrex toilet tissue and Heinz baked beans to Weetabix cereal and Sure deodorant. We also compared the cost of a larger trolley of 153 items (the original 49 plus 104 more). This means that Asda was the cheapest 'traditional' (or non-discounter) supermarket every month in 2022, as well as January 2023. Lidl just pipped Aldi to be named cheapest, with 21p difference between them. Sainsbury's took second spot at 75.05, and was cheapest for four of the items in the study, followed by Asda at . The cheapest place to pick up a basket of essential items is currently Asda, according to a recent Which? This included a greater selection of branded items, such as Branston baked beans and Kleenex tissues, that aren't always available in the discounter supermarkets. This included a greater selection of branded items that arent always available in the discounter supermarkets, so we weren't able to include Aldi or Lidl. The trolley cost 129.53 at Asda, compared to 142.61 at Waitrose. 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