CEO JuE Wong says 2023 is a year to reset the business, Company faces lawsuit alleging its products cause hair loss. The lawsuit says that Olaplex used harmful chemicals that left the women's hair and scalps in a bad condition, causing "serious injury". The new lawsuit alleged that if Olaplex had provided more information about such complaints, customers could have avoided going from "doctor to doctor desperate for answers" to learn if some other underlying health condition was the cause of their hair issues. Vicks VapoRub to Stimulate Hair Growth: Does it Work? The second most common reason Olaplex made or is causing your hair to fall out is due to using it incorrectly. Top editors give you the stories you want delivered right to your inbox each weekday. If this case goes to trial, the plaintiffs will be forced to present proof of claims, which may or may not convince the jury that Olaplex was the reason they suffered hair loss, notwithstanding other lifestyle factors. 12:08 EST 16 Feb 2023. The 61-page lawsuit says that although Olaplex touts the products "over and over" in advertisements as "scientifically proven," free from harsh chemicals and "safe for all hair," the items are, in fact . These people used a combination of Olaplex products, and it helped their hair immensely. Turn on desktop notifications for breaking stories about interest? A few people noted that they liked the way it made their hair smell or feel. Only you can determine if Olaplex is worth the risk. Every one of Olaplex products pass this HRIPTT test.'. By clicking Sign up, you agree to receive marketing emails from Insider Access your favorite topics in a personalized feed while you're on the go. Olaplex is a staple at trendy upscale salons, but hair-raising rumors that a now-banned ingredient causes infertility have racked up 30 million views on TikTok. Olaplex is a company that sells a variety of hair products. According to the case, each plaintiff has experienced serious injury as a result of using Olaplex products. Slectionnez Grer les paramtres pour grer vos prfrences. The plaintiffs are seeking unspecified monetary damages and an injunction to stop Olaplex from making false claims about its products. On Thursday, Olaplex began a defensive marketing push to fight back against a lawsuit accusing the brand's products of causing hair loss and scalp sensitivity and irritation. "Do your due diligence and make sure that you are protecting yourself as a consumer when you're buying beauty products. Olaplex CEO JuE Wong addressed . HairLossGeeks.com may earn commissions through other products listed on the site - always do your own due diligence before making a purchase. Some 30 customers are suing Olaplex, a luxury hair care brand. "Our products are thoroughly tested both in-house and in independent third-party laboratories and we remain confident in the evidence showing that Olaplex products are safe and effective.". King notes that fragrance is a complex subsect of product formulation, as it can consist of thousands of materials. The defence followed a barrage of negative reviews of Olaplex's shampoos and hair protector products - which range from around 24 ($30) to more than $100 - in the past year, with users reporting that regular use caused their hair to break off, fall out, and become damaged, dry and dull. The EU has famously banned or limited more than 1,600 chemicals from personal care products, but if you ask cosmetic chemists, theyll tell you that ingredients alone cant tell you everything you need to know about the safety of a product. Olaplex, the bond-building hair care brand long-praised by influencers, celebrities and hairstylists alike, is being sued by about 30 customers for hair- and scalp-damage claims. the beauty and hair brand promoted by many TikTokers and Instagram influencers is facing a lawsuit after dozens of customers allege . Starting with the Olaplex No.3 Hair Perfector, this product has over 6,000 five-star reviews on Amazon alone. September 2022, once I decided to google "Olaplex hair loss" and found a Forum with many girls in it describing the same thing, Massive hair loss, hair shedding from the root . Markets never sleep, and neither does Bloomberg. Olaplex's image troubles come at the heels of the company's declining streak since going public in 2021. Olaplex lawsuits First Olaplex lawsuit was filed on February 9, 2023, in the U.S. District Court Central District of California 28 women moved forward with a claim against Olaplex for causing hair loss, blisters and bald spots. To view the purposes they believe they have legitimate interest for, or to object to this data processing use the vendor list link below. The complaint also accuses the company of false advertising. Some have lost hairin some cases more than half and leaving bald spots in others, the suit sayswhile others have been left with hair thats dry, brittle, frizzy and dull.. Further still, many of the before-and-after photos on Olaplexs website that show how the average person can attain celebrity hair feature paid models who do not regularly use the Products as recommended by the defendants and whose hair, unbeknownst to consumers, has been styled by professionals, the case claims. The case also contends that Olaplex products include an excessive amount of plasticizing agents such as glycol, the overuse of which can weaken and damage hair. ', Actress Kristin Cavallari told her 4.5 million followers: 'This is not an ad at all. The case claims Olaplex has made matters worse by failing to disclose and, in fact, actively concealing the sheer number of complaints it has received of hair loss, scalp issues and other injuries from customers and the FDA. She's said she's still waiting to hear back from Olaplex. She said she's lost about half of her hair's volume, giving her enough for a "walnut-sized bun" on the top of her head. Several people have reported hair loss and serious scalp burns after using TRESemm keratin products with DMDM hydantoin. "Although we believe in the safety of our products, we also believe in providing the best customer service and we would be more than happy to assist with your purchases made within the last 12 months from OLAPLEX.com or an authorized retailer," the company stated. Per the case, many of the Olaplex products at issue contain sodium benzoate and ascorbic and/or citric acid chemicals that, when combined, create the known carcinogen benzene. "The hair has split and broken, causing it to look unkept and as if it were cut with a weedwhacker," the suit says. According to its own public statements, however, Olaplex did not remove lilial from products sold elsewhere in the U.S. and European Union until February 2022 and, at any rate, should have pulled the items entirely from stores, the lawsuit says. The lawsuit, filed . The plaintiffs are collectively seeking $75,000 (62,200) in damages. The brand is being taken to court for a lawsuit filed by at least 28 women on February 9, 2023. A review of an archived version of Sephoras website shows that the beauty retailer required Olaplex to remove lilial from its products in 2020 or early 2021, the case says. 9. David Williams/Bloomberg via Getty Images, The FTC went after Fortnite. Last Updated on February 21, 2023 3:47 PM, demanded that the ingredient be phased out. Winning a court case is only half the battle for Olaplex. Experts say consumers should consult their stylists or a dermatologist if they're experiencing hair loss to help determine the cause. Company faces lawsuit alleging its products cause hair loss. Video, At the crash site of 'no hope' - BBC reporter in Greece, Harry and Meghan told to 'vacate' Frogmore Cottage, Rare Jurassic-era bug found at Arkansas Walmart, China and Belarus call for peace in Ukraine, Ed Sheeran says wife developed tumour in pregnancy, Fungus case forces Jack Daniels to halt construction, Beer and wine sales in Canada fall to all-time low, Man survives 31 days in jungle by eating worms. Sign up for notifications from Insider! The chemical in question is butylphenyl methylpropional (lilial). A lawsuit claims Olaplex products contain allergens and irritants that cause hair loss and dry, brittle hair. Ms Wong explained that every Olaplex product has to pass theHuman Repeat Insult Patch Test (HRIPT) before it can go out to customers. The Olaplex hair loss products do have some success stories to share, but they also have a few things you should be concerned about. Nor have Defendants issued any new warnings or otherwise disclosed the defects and dangers associated with the Products., As the case tells it, the defendants seemingly half-hearted recall amounts to an attempt to appease injured consumers and sweep under the rug the dangers presented by the Products.. Rachel Bentley, co-counsel on the lawsuit, said the monetary damages are "for the injuries our clients sustained. The lawsuit said that certain ingredients had made the products "unreasonably dangerous" and ineffective. Hair loss is often a severe condition that affects people of every country, ethnicity, and age. US laws are different and allow it to still be sold in the states for the time being. BeautyMatter 2023 You have entered an incorrect email address! Hair care brand Olaplex quickly won a wide following during the pandemic with products it says build chemical bonds that strengthen hair. ", 24/7 coverage of breaking news and live events. Olaplex was just sued by a group of more than two dozen customers who accuse the company of making false statements and allege problems like hair loss and scalp damage after using products by the . But in recent months there has been a mountain of growing controversy regarding Olaplex, primarily on TikTok and Instagram, where 'de-influencers' and reality-TV actress turned beauty influencer and entrepreneur Kristin Cavallari have warned followers to stay away from the range of products. Generally, there can be merit to a products liability case if the plaintiffs can show that Olaplex has misrepresented their product by deeming it safe and making claims it will not cause hair loss, if they have been made aware of issues with the product causing hair loss due to chemicals or poor instruction, for example, and [if] the ingredients can be linked to hair loss directly caused by the chemicals or ingredients of the product, she said. The company's filing also noted that it had "proactively" devised a new version of the product that didn't contain lilial, which Olaplex said in a February social media post it had previously used "in small amounts as a fragrance.". In January 2023, a complaint was filed against Unilever from a customer who said she suffered scalp irritation, burns, and hair loss from TRESemms shampoo products, which contained undisclosed levels of an ingredient called DMDM hydantoin (DMDM). The lawsuit . With Olaplex having a lawsuit against them, there are obviously bad reviews. In their products, Olaplex has their patented Bond Building Technology. ", "If a customer happens to not be satisfied with their purchase, we are always willing to explore a possible refund," the statement continued. It adds their hair was left "dry, brittle, frizzy and dull". Olaplex is supposed to repair damaged hair, but the lawsuit says it does the opposite. This ingredient was made to repair hair strands on a molecular level. The brand perhaps most . It is particularly marketed towards people who bleach their hair, and while it is widely available to the public, several products are only sold to trained hair professionals. We are no longer accepting comments on this article. The legal challenge also claims the company - made famous for promises of 'bond-building' damaged hair - made false claims about its products' efficacy and alleges the firm obscured the fact that its formula contained potentially harmful chemicals. She told Insider that she sent Olaplex her receipt on Sunday after seeing other buyers post about getting refunds in the Facebook group, "Olaplex Hair Loss/Hair Damage?". Had the companies been transparent as far as the volume of complaints they received, consumers could have identified the source of their hair loss and scalp issues much sooner and some could have avoided injury altogether, the lawsuit contends. Some of the women have experienced extreme itchiness, rashes, yeast infections, bacterial infections, burning, open sores - and as a result, depression - according to the legal documents. The complaint filed Thursday . Olaplex says it removed the ingredient from its products globally, "out of an abundance of caution", however the lawsuit claims it is still selling the older products that contain lilial, also known as butylphenyl methylpropional. Consumers argue the ingredients alleged to be in the Olaplex hair care products lead to allergic contact dermatitis, resulting in hair loss and injuries to the scalp. A lawyer for Olaplex declined to comment on the status of the suit. The hair loss claims against Olaplex started making the rounds online before the lawsuit was officially filed. 3 two times a week. Bottles of Olaplex hair care products are arranged in Denver, on Dec. 8, 2022. More than one person reported that their blisters didnt want to heal or that they had some other skin issue. (Podcast). Learn More. You only need a very small amount of each therefore lasts for ages. It was filed on February 9, 2023 in the U.S. District Court for the Central District of California. Unfortunately, this case is only for the Olaplex sold in Canada. All these products can be bought individually, in sets, or as a complete set as all of them (only one type of shampoo is included, of course). Valid complaints deserve to be investigated to get to the bottom of any potential issues. That has happened to other people, so if you're using it, just be careful.'. Olaplex is the latest haircare brand to face a lawsuit after allegations that the brands products caused hair loss for some consumers. Some other ingredients in Olaplex products include apricot kernel oil, rosemary leaf extract, avocado oil, grape seed oil, and a handful of other beneficial things. I also really slathered it on. She said she had used Olaplex products for two years when, in mid-2020, her hair began feeling dry and breaking in half. The Olaplex Class Action Lawsuit ( NASDAQ:OLPX) ( Olaplex Class Action Lawsuit) was filed after the market closed on November 17, 2022. I do think its important for company leadership to let consumers know Olaplex has a demonstrated record of safety and has done all the right things established brands do in order to bring products safely to market, says Valerie George, a cosmetic chemist and haircare expert with Simply Formulas. The latest lawsuit adds to a mountain of claims from customers warning that chunks of hair have fallen out and their scalp has broken out into a painful rash. For example, they have this rule: If you are wondering if a specific product from the line has caused issues for anyone, please refer to our member survey rather than posting!. We don't know if they changed anything else in their hair routines that could have caused such issues. Olaplex's statement added that there are "a wide variety of reasons for hair breakage or hair loss," calling the allegations in the lawsuit "baseless accusations." Jue Wong posted a . In science, let the data speak.. Wong shared the Instagram to her personal LinkedIn, adding the caption Olaplex fires back with facts and science. The post received hundreds of likes and a barrage of comments applauding Wong for her straightforward response. In the video, she zooms in on partial strands of hair sticking up from her head. "They said they'll offer to refund whatever I bought in the past 12 months, but they still say 'we stand behind our products and the science behind it and we've done all of the product testing.' Sign up for notifications from Insider! The suit adds that the Olaplex products also contain non-water-soluble substances that can cause users to develop clogged, inflamed, impacted and infected hair follicles. This condition, known as seborrheic dermatitis, is characterized by red, itchy, inflamed, blistered, flaking or scaling skin and hair loss, the suit says. Class-action lawsuits have been filed in different states against Unilever for these products. "Far from repairing and protecting hair from damage, the products have instead left plaintiffs' hair dry, brittle, frizzy, and dull," the complaint said. Attorneys for the plaintiffs said they carefully considered any other causes of hair and scalp problems, but found that "the products alone are to blame.". I started to feel the wind and air on my scalp in places that I've never felt it.". Brands will provide clinical data and whoever sues needs to have photos and documentation; otherwise it's he says / she says. In many ways, this Olaplex suit feels a bit like . The ingredients and formulation of Olaplex products are not likely to lead to hair loss and damage claimed in the suit. Lilial was previously used in small amounts as a fragrance in Olaplexs No. Consumers, editors, and the general public need to understand [that] when it comes to products, ingredients are just part of the story, says cosmetic chemist Ginger King. With regard to the Olaplex products one-time inclusion of lilial, a synthetic scent ingredient, the lawsuit says the European Union Scientific Committee on Consumer Safety in 2020 demanded that the ingredient be phased out of hair and beauty products by March 2022. However, the lawsuit alleges that Sephora continued selling Olaplex No.3 Hair Repair Perfector that contained lilial even after this. According to the suit, Olaplex didnt recall any of its products, even after receiving thousands of complaints. "I think by that point I had probably lost 20% of my hair," Auriana told "Good Morning America." Within three weeks, her hair appeared shinier and less frizzy. The Olaplex Hair Loss Lawsuit . Top Class Actions is a legal site that handles public lawsuits. Personally, I strongly believe the current legal action is a nuisance suit motivated by financial motives. Despite the foregoing, Olaplex products remain on store shelves, the complaint shares. Olaplex states that it does this in three steps. I noticed that it started burning my scalp. Several photos of plaintiffs showing bald spots that they claim were caused by Olaplex have been released by the Law Centre of Amy E. Davis, one of the legal firms involved in the suit. There are thousands of people all saying the same thing. It increases tensile strength and restores hair elasticity. Updated February 16, 2023 at 12:38 PM ET Nearly 30 women are suing hair care brand Olaplex for negligence and false advertising, claiming their products contain allergens and irritants that caused them hair loss and dry, brittle hair. 'We have publicly released the HRIPT test results for all of our products. I have now lost half of my hair with spots that are very thin. Olaplex products are safe and effective, as millions of our customers can happily attest. About 30 women are suing the Olaplex hair-care company, claiming its products caused their hair to fall out, bald spots to form, and skin rashes and other conditions to crop up. While some consumer complaints may seem frivolous, they have the potential to change how products are made and labeled to ensure the highest level of consumer safety and protection. Olaplex denied the customers' allegations. More than two dozen Olaplex users have sued the company over allegations that its luxury haircare products are falsely advertised as safe for those with dry and/or damaged hair. The customers are seeking $75,000 in damages. They claim in the lawsuit that Olaplex hair products they used left them, in some cases, with bald spots, allergic reactions, open sores and hair that is "dry, brittle, frizzy and dull." On September 29, 2022, a Piper Sandler analyst downgraded Olaplex to Neutral from Overweight, stating that her work revealed that "competition and misinformation pose growing risks to the company.". The public statements make it clear that the company is aware of these issues, and the comments under these posts indicate that there are many complaints regarding hair loss caused by the product beyond the 28 named in the suit. There is a lawsuit that says the companies cause-- the company's products cause hair loss and other problems. Popular haircare company, Olaplex, is being sued by 28 women who claim its products caused hair loss, blisters and other conditions. . 3, Olaplex No. Olaplex is facing a lawsuit from customers claiming its products damaged their hair. Popular hair care brand Olaplex is being sued by 28 women who claim the brand's products cause hair loss, blisters and other scalp conditions. 9 products. In a Facebook group with 3,100 members devoted to discussing Olaplex and hair loss or damage, several others have said they received or requested refunds from the company. The brand, a staple in TikTok hair care routines, posted "third-party" test records on its website. Overnight on Wall Street is daytime in Asia. 2 min read. Corrado Rizzi is the Senior Managing Editor of ClassAction.org. But some customers who spoke to Insider said the products did the opposite of what they promised. 6, Olaplex No. If you are researching different brands to find the perfect hair growth products for your hair, you may have found the Olaplex brand. Celebrities, YouTubers and influencers such as Kim Kardashian have all sung the product's praises in recent years. Nous, Yahoo, faisons partie de la famille de marques Yahoo. Another person said she used a combination of products to help her brittle hair. According to the Olaplex class action lawsuit, the Olaplex No. However, this rebuttal does seem a bit late as consumers have been complaining for months about breakage through various online channels.. This indicates that more products besides the Olaplex No.3 Hair Repair Perfector are causing side effects for people. The plaintiffs also accuse Olaplex of using celebrities and influencers to market their products, but failing to disclose that they have been paid, and that the company claims their products have been tested, but has not publicized those tests, which is "highly suspect," the complaint says. Some users seeking refunds said their hair was damaged or fell out after using the product. The filing stresses that benzene is so dangerous that the beauty industry has stopped using the ingredient and voluntarily pulled hair care products containing the substance from stores. 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